The Multi-Flex Rod Holder adds both sensitivity and versatility to your "dead-stick" ice fishing rods. With an ingenious pivoting head design, the Multi-Flex securely cradles the rod, allowing the tip to rotate downward on a strike. The result is immediate bite detection, minimal tension on fish, and higher catch rates. This same pivoting mechanism lets you tap the rod handle to effortlessly impart a continuous jigging motion to your lures. For permanent ice fishing houses. Solid universal wall mounting system. Swivels and adjusts to virtually any position.